Saturday 31 January 2015

Press Release | Lux Perfume Portraits


Lux Perfume Portraits – A Magical Tale of Beauty and Fine Fragrance

“With every photograph I took, her fragrance formed a vision in my mind.”
~Bhavesh Patel, photographer (Perfume Portraits)



Lux invites you to discover the power of fragrance through Perfume Portraits, a powerful film that demonstrates an inspired, multi-dimensional approach to beauty. Specially produced by Lux, the film features the stunning Indian superstar Katrina Kaif as she is artfully photographed by Bhavesh Patel, a talented visually impaired photographer.

With his camera, Bhavesh immortalises the moment in which the enchanting fragrance of Lux®Magical Spell brings out Katrina’s alluring confidence and feminine sensuality, transforming it into something almost tangible and completely mesmerizing.

Anne Radmacher, Global Vice President, Lux at Unilever, says, “Perfume Portraits illustrates Lux’s approach of creating fine fragrance experiences that redefine beauty, and take it beyond what the eye can see. An exquisite and artfully crafted perfume has the power to bring out a woman’s beauty and confidence, making her irresistibly captivating to others.”

Perfume Portraits is directed by Sunhil Sippy, an accomplished director who has worked with some of India’s most highly regarded advertising film production companies. 

Lux’s Perfume Portraits was released globally on 21st January 2015. The online film is available at http://www.houseoflux.com/campaigns/perfumeportraits



How To Get Rid Of Pimples

Who is more excited about a wedding than the bride herself? Yes its the bride's sister. Looking the best among hundred other girls is not her right, but duty.  So months before my sister's wedding, I had started the preparations. I had made sure everything was in place almost a month before the big day.

  • Lehenga  ✔
  • Shoes ✔
  • Jewellery ✔
  • Makeup ✔
It all seemed perfect, till I saw my face in the mirror. There it was! Two PIMPLES. Right on my right cheek! 
Why? How? When? All sorts of questions in my head. All of them at once. Is it because of the oily samosas I ate the other day? Or because of all the time I spent shopping in the sun? No wait. I am sure its because of the one skin sin I had been repeating for the last few days. Who does that? How did I forget my night time CTM  routine :( 

Image Source

I asked every other person I could for solutions.

Granny: Neem ka lep laga lo.
Bro (Free Advice): Teri shaadi nahi hai.
Bestie: Don't worry. Use a nice concealer.

Clearly, none of these helped. And it clearly showed on my face. That is when Mummy came to my rescue. The first thing she said was "Fret not. The wedding is not tomorrow. You still have fifteen days in hand". I still had a question mark on my face. Then these are the few tips that she gave me. 
And honestly, it was not a rocket science. 

  1. Forget that you have a pimple. The more you stress about it, the chances are you'll end up touching them. Who knows even pop them. Though all of us know we shouldn't, some of us still do it. Don't we? 
  2. Get back to your morning and night CTM routine.
  3. Start using a face wash, specially meant for pimple problem. A neem face wash. Neem is a great antibacterial and great for your skin.
  4. Use the homemade face pack, twice every week.
"Will this help? " I asked. "Yes it will" she said. The very next morning, I went to the nearby medical store to buy a neem face wash. I did not have any particular product in my mind. So asked the store owner to give me something good.
He gave me the Garnier Pure Active Neem Face wash. "Is it good?" I asked. He gave me an affirmative nod.

I started following all of the tips Mummy gave. Honestly, with so much of hustle and bustle going around, I had completely forgotten about it. I was only after 10 days that I realized it had gone completely. Looked like there never was a pimple at that spot. I couldn't thank my Mummy (and the medical store guy) enough. Its been over 2 months now and I am still using the Garnier Pure Active Neem face wash . It is a great face wash to get rid of pimples. And for those who are blessed with pimple free skin, this will help you maintain that. 

If you want a detailed review of the Garnier Pure Active Neem, do let me know in the comments below.

Also, if you have any tricks and tips for clear skin, I would love to read them.

love



Wednesday 7 January 2015

Bid goodbye to your partied out skin | Press Release

Weddings, Christmas, New Year’s Eve. While the festive season can be a blast, it can take a toll

on the condition of your skin. Lack of sleep, winter dryness, and exposure to excessive make up

can leave your skin ‘partied out’. Bid the wintery party months goodbye and welcome hydrated

and glamorously glossy skin. Inspired by international trends, Lakme has come up with a post-

party-season skincare regime to ensure your skin stays free of impurities and has a fresh glow

for the months after. We shouldn't have to wait until summer to have hydrated glowing skin –

following these simple skincare steps can help you achieve this look even at the start of the

year. Because you can’t start 2015 with dull, lifeless skin!


The thumb rule for glowing skin is eating healthy. In addition to fiber rich foods and citrus fruits,

a healthy diet should include fish and nuts too! Exercise stimulates blood flow and is also

essential for quick results. While hydrating on the outside is important, hydrating on the inside

is equally important – aim to drink at least 6-8 glasses of water a day for clear, glowing skin.

Water helps flush out toxins and keeps skin healthy.

In addition to a healthy diet, here’s a simple skincare routine to achieve a glossy sheen

throughout the year:


Step 1: Start your winter morning with Lakmé Absolute Skin Gloss Facial Foam and prepare it to

absorb all the goodness of the Lakmé Absolute Skin Gloss Reflection Serum to give your skin a

glossy sheen.


Step 2: After applying the serum, complete your morning regime with the Lakmé Absolute Skin

Gloss Gel Crème that gives your skin nourishment and a lustrous glow which lasts all day.


Step 3: Complete the look with the Lakmé Absolute Gloss Addict lipstick and get ready to turn

heads the moment you step out.


But your regime doesn’t end in the mornings. Your skin like yourself needs to unwind at the end

of a tiring day. Be sure to follow these two quick steps before you hit the sack to wake up to

glossy glowing skin.


Step 1: Retire for the evening with Lakmé Absolute Skin Gloss Facial Foam and follow it up with

the Lakmé Absolute Skin Gloss Reflection Serum. The serum hydrates the skin to make it look

lustrous.


Step 2: Apply the Lakmé Absolute Skin Gloss Overnight Mask (leave on mask) overnight which

replenishes and moisturizes your skin while you sleep.